November 4, 2005
Oh Yes You Can! Creative Writing for the Internet - Part 1
As many of you know, I am a Gold trainer for Veretekk, an Internet marketing system. Last week our class, the Night Owls, talked about how to write good marketing copy. Specifically, we discussed how to use newsletters and ezines as marketing tools. I thought I would share with you some of the tips and ideas that came out of that training.
First of all, a newsletter that is published on a regular basis, whether weekly, biweekly or monthly, should have a name. Why does it need a name? So that your subscribers can readily identify Your newsletter amidst all the other emails they receive. In fact, once they discover that you are actually sending them valuable information (covered below) they will start to actually Look Forward to receiving your newsletters!
Second, spend some time, well in advance of actually writing your newsletter, to Plan what you are going to write. Here are some ideas for the planning stage:
- Decide what resources you are going to offer in your newsletter. You should not have more than one "paid for" resource, and you should include at least one "free" resource.
- Choose an article topic related to your resources. Do Not just write ad copy in your newsletter! Instead, write a short article that highlights a problem or challenge you have encountered that your "featured resource" helped you solve.
- Use your experiences in your article. Let your personality show in your writing! Testimonials are among the most Powerful marketing tools, so write from your personal experience.
Third, consider placing your newsletter online. There are a number of Reasons for doing this and a number of Ways to do it.
Among the Reasons:
- you will not have to dodge the SPAM filters;
- you can write whatever words you want to and spell them all correctly;
- you can optimize your text for the search engines using keywords and links;
- your subscribers can bookmark the page and return whenever they want;
- your newsletter will not get deleted along with the junk email.
Among the Ways to get your newsletter online:
- create a web page for each issue;
- post it in a forum;
- post it in a blog.
Finally, write your newsletter article at least one day ahead of publication and "sleep on it." Proof read it yourself and maybe have someone else read and critique it as well. Edit your text and check your links to make sure they work correctly. Once you are happy with what you have written, you are ready to publish!
If you are placing your newsletter online, be sure to include some basic HTML to "dress things up" a bit (see below for resources). Then all you have to do is create a short email message containing the subject of your newsletter and the link to your website, forum or blog.
Now see! That wasn't so hard, was it?
Featured Resources: (each link will open in a new window so you won't lose this page)
Need help with creating content? You can find Low or No Cost Articles Here.
Need a web site and hosting? You can get it right here.
Want to start your own Forum? You can get a FREE one here
For help with basic HTML, you will find FREE basic tutorials at HTML Goodies and W3Schools.
If you want to skip learning HTML and use a WYSIWYG editor instead, try XSite Pro V2.